I design how design
gets done.
AI-generated video. My voice, my words.
Essay · Voice
No code written. No prompts typed.
AI-generated video. My voice, my words.
Read the essay: Voice →25 years in design. 20 of them at Microsoft, leading product and design across Office, Search, AI and Windows.
Hot takes
-
01
Faster and better: getting the full value from AI
AI has made us faster. The full value comes when we aim it at quality too: explore more ideas, let AI check every change, hear from users daily, and spend the saved time on craft.
Read → -
02
Nobody wants an agent. They want it done.
People want to talk to a box and get the work done. Agents are something we have to build, but users will meet them as features, not as agents.
Read →
Made with AI. Directed by me.
I built this site the way I would want any team to work. Claude for the writing and the code. ElevenLabs for my voice. HeyGen for the videos.
AI did the making. Every word and every decision was mine.
In the playbook, ready to paste into Claude or ChatGPT
- The toolchain, with what it cost and how long it took
- The workflow, from script to voice to video to site
- The actual prompts I used
- The design rules behind this site
- A script template for your own intro video
- Where AI got it wrong, and where I stepped in